浅议防疫标识语中的礼貌策略

On the Politeness Strategies in Signs for Epidemic Prevention and Control

新型冠状病毒感染的肺炎疫情发生以来,全国上下打响了疫情防控阻击战。社会各界展开了全方位、多角度的疫情防控工作,而利用公共标识语进行防疫宣传就是其中的重要内容。从语用角度看,网络上众多防疫标识语可划分为不良防疫标识语和文明防疫标识语两大类。运用Brown和Levinson提出的面子论,对防疫标识语的礼貌策略运用情况进行剖析,可以透视承担着重要社会职能的防疫标识语的文明指向,为公共标识语的语用文明建设提供一定借鉴。

Since the outbreak of novel coronavirus,a battle of prevention and control against the epidemic has started.Various measures have been taken to deal with the serious situation,including publicizing the requirements of epidemic prevention by using public signs.From the perspective of pragmatics,signs for epidemic prevention and control heatedly argued on the Internet consist of civilized ones and uncivilized ones.Based on the face theory proposed by Brown and Levinson,analyzing the use of politeness strategies in public signs could clarify the orientation of civilization reflected,which bears important social functions and provide suggestions for the construction of the pragmatic civilization of public signs.