绿色战略、绿色动态能力与企业财务绩效——基于中小企业的实证研究

Green Strategy,Green Dynamic Capability and Enterprises’ Financial Performance:The Empirical Research on Small and Medium-sized Enterprises

文章基于绿色战略和动态能力理论,探讨了绿色战略、绿色动态能力与企业财务绩效的理论框架,并运用中小企业的问卷数据研究发现:绿色高级管理、绿色生产对企业财务绩效有显著的直接正向影响,而绿色外部环境对企业财务绩效没有直接的正向影响;绿色动态能力对企业财务绩效有显著的正向影响;绿色高级管理、绿色生产、绿色外部环境对绿色动态能力有显著的正向影响。因而在政策上,应结合供给侧改革加快推进中小企业绿色转型升级,并鼓励中小企业优化治理结构,构建绿色领导团队,正确处理好来自政府监管、外部投资者、顾客舆论等不同利益相关者的压力,以赢得合法性效益和良好声誉。

A kind of theoretical framework made up of green strategy,green dynamic capability and enterprises’financial performance has been probed into based on the theory of green strategy and green dynamic capability.The r esearch applying the questionnaire data to small and medium-sized enterprises has found:(1)that green senior m anagement and green production have a significant direct positive impact on enterprises’financial performance,while green external environment doesn’t;(2)that green dynamic capability has a significant direct positive impact on enterprises’financial performance;(3)and that green senior management,green production and green external environment does the same to green dynamic capability.Basically,in policy it is expected to accelerate the green transformation and upgrading of small and medium-sized enterprises in combination with the supply-side reform,to encourage small and medium-sized enterprises to optimize the governance structure and establish a green leadership team,and to properly handle the pressure from such different stakeholders as government supervision,external investors,and customer o pinions,so as to win the legitimate benefit and benign reputation.