“双一流”建设高校图书馆防疫期间微信公众号推文研究

Research on the Tweets of WeChat Official Account in the“Double First-class”University Library

新冠疫情期间,高校图书馆纷纷选择闭馆,但图书馆所提供的知识服务并未因此停止。借助微信公众号等新媒体平台,图书馆及时向广大师生发布公告,介绍远程访问电子资源的方法,进行在线信息素养培训以及开展阅读推广等,获得了良好的传播效果。文章采集了39所世界一流大学建设高校图书馆微信公众号在防疫期间的推文信息,分别计算图书馆微信公众号的WCI值和单篇推文的STCI值,并就高传播影响力的推文进行内容分析,以期为今后加强图书馆微信公众号的运营提供参考。

During COVID-19 epidemic prevention period,university libraries choose to close,but the knowledge services provided by the libraries have not stopped.With the help of WeChat public account and other new media platforms,libraries release announcements to readers in time,introduce remote access to electronic resources,conduct online information literacy training and reading promotion,etc.,these measures have achieved good communication effects.This article collects tweets of the WeChat public account of 39 world-class university construction university libraries during the epidemic prevention period,the WCI value of the library WeChat public account and the STCI value of a single tweet are calculated respectively,and the high influence article s contents are analyzed in order to provide a reference for strengthening the operation of the library s WeChat public account in the future.