高校图书馆利用微视频开展阅读推广研究

Research on Reading Promotion Based on Micro Video of University Library

文章列举了以阅读为主题的微视频的两种表现形式,即阅读推广广告片和书片预告,论述了微视频在阅读推广中的作用及其价值实现路径,认为将微视频引入高校图书馆的阅读推广工作,有利于充实阅读推广活动内容,实现推广资源、促进阅读的目的。

The paper discusses the role of micro video in reading promotion and its value realization path by enumerating two manifestations of micro video,namely,reading promotion advertising film and book trailer.It is proposed to introduce micro video into the reading promotion work of university library and enrich the content of reading promotion activities,so as to popularize resources and promote reading.