市场营销课程思政元素的挖掘研究

Research on the Ideological and Political Elements in Marketing Courses

在高校市场营销课程中融入思政元素,对提升学生的思想意识,挖掘学生的公民意识,具有十分重要的作用。文章阐述课程思政在高校育人工作中的重要性,论述市场营销专业中所蕴含的思政元素,并从课程资源、教学手段、教师能力等方面着手,全面提升市场营销专业思政教育质量,为相关研究人员提供参考和借鉴。

The integration of ideological and political elements into marketing courses in colleges and universities plays a very important role in promoting students'ideological consciousness and excavating students'civic consciousness.This paper elaborates on the importance of ideological and political education in the education work of colleges and universities,discusses the ideological and political elements contained in the marketing major from the aspects of curriculum resources,teaching methods and teachers'ability,to comprehensively improve the ideological and political education of marketing major,hoping to provide some reference to relevant researchers.