关于德昂族酸茶消费情况的调查

Investigation on the Consumption of De’ang Nationality Acid Tea

调查昆明及德宏地区居民对德昂族酸茶的制作工艺以及品质功效的了解程度,探讨分析昆明及德宏地区德昂族酸茶消费者选择酸茶的偏好动机,为德昂族酸茶市场的推广提供参考建议。采用实地发放纸质调查问卷和网络调查相结合的方式,获得了样本人群的基本情况、饮茶概况、对德昂族酸茶的消费情况及其功效的了解程度等。德昂族酸茶消费者的择茶动机受多种因素影响,为了德昂族酸茶更好地传承推广,在实地调研的基础上,通过统计分析,找出目前德昂族酸茶传承推广过程中存在的问题,提出相应建议,从而正确地引导德昂族酸茶的消费和推广,更好地开拓具有少数民族特色的酸茶市场。

In order to investigate the understanding of De’ang acid tea’s manufacturing technology and quality and efficacy in Kunming and Dehong,this paper discussed and analyzed consumers’preference for De’ang acid tea in Kunming and Dehong,and provided some suggestions for promoting the market of De’ang acid tea.The paper questionnaire and network survey were used to obtain the basic information of the sample population,the tea drinking situation,and the understanding of the consumption of De’ang acid tea and its efficacy.De’ang acid tea consumers choose motivation is influenced by many factors,in order to De’ang acid tea better inheritance to promote,on the basis of field survey,through the statistical analysis,find out the current De’ang acid tea promotion problems existing in the process of inheritance,put forward the corresponding proposal,to correctly guide De’ang acid tea consumption and the promotion,to better develop De’ang acid tea with minority characteristics market.