“一带一路”背景下鄂版童书“走出去”发展研究

Research on the Development of the“Going Out”of Hubei Native Children’s Books in the Background of“The Belt and Road Initiative”

通过SWOT矩阵对鄂版童书“走出去”的内外部环境进行分析,得出在“一带一路”背景下湖北本土童书“走出去”战略确实推动了鄂版童书发展的结论,并结合湖北省的出版现状,找出“走出去”助力点所在,最后提出了建设湖北省海外童书出版中心的构想。

Through SWOT analysis of the“going out”Hubei native children’s books,the paper analyses the internal and external environment,and concludes that in the background of“The Belt and Road Initiative”,the strategy of“going out”has promoted the development of Hubei native children’s books.Combined with the current conditions of the publishing industry of Hubei Province,it finds out the supporting elements of“going out”and finally puts forward the idea of the construction of overseas children’s book publishing center of Hubei Province.