探析融媒体时代电视新闻报道的创新途径

On the innovative ways of TV news reporting in the era of media integration

传统媒体与新媒体的边界越来越模糊,媒体全面融合成为大势所趋,融媒体进程不断加快。传统的电视新闻报道迎来了新的机遇与挑战,但就目前的情况来看,传统的电视新闻报道存在着影响力弱化、内容同质化、观点模糊化等问题。本篇论文采用文献综述法,通过研究融媒体对新闻宣传的影响以及传统电视新闻报道的局限,为传统媒体提出适应时代潮流的改革创新策略,希望以此为传统媒体企业的长足发展提供参考。

The boundary between traditional media and new media has become increasingly blurred,and the comprehensive integration of media has become the general trend,and the process of integrating media has been accelerating.Traditional TV news reports are facing new opportunities and challenges,but as far as the current situation is concerned,there are some problems in traditional TV news reports,such as weakening influence,homogenization of contents,blurring of viewpoints and so on.In this paper,literature review is used to study the influence of media integration on news propaganda and the limitations of traditional TV news reports,and to put forward reform and innovation strategies for traditional media to adapt to the trend of the times,hoping to provide reference for the long-term development of traditional media enterprises.