融媒体下基层电视台播音主持人发展策略研究

Research on the Development Strategy of Broadcasting Hosts in Grass-roots TV Stations under the Integration of Media

随着时代的发展,科学技术不断进步,新媒体时代正在到来,这也给传统的媒体环境带来了巨大的挑战,更给基层电视台的播音主持员带来了工作压力。在全新的媒体时代,各种各样的娱乐信息,以及大众新闻可以通过手机等媒介传播到每个人的生活当中,信息传播更加方便的同时使大众的精神需求和消费口味也渐趋多样化。融媒体的发展虽然给媒体行业注入了崭新的活力,同时也带来了一定的冲击,如果不能有效应对这些冲击就无法在新媒体时代保持可持续发展,所以如何才能在融媒体时代下让基层电视台播音主持人继续生存下去不被淹没,是我们当下应该探讨的问题。

With the development of The Times and the continuous progress of science and technology,the new media era is coming,which also brings great challenges to the traditional media environment,and also brings work pressure to the broadcasting and hosting staff of grassroots TV stations.In the new media era,a variety of entertainment information and mass news can be transmitted to everyone's life through mobile phones and other media.While information transmission is more convenient,the spiritual needs and consumption tastes of the public are gradually diversified.Although the development of financial media has injected new vitality into the media industry,it has also brought a certain impact.How to survive in the era of media,not to be drowned,is the question we should discuss at present.