信息化时代播音主持面临的挑战及对策探讨

The challenges and countermeasures of broadcasting host in the information age are discussed

随着信息化浪潮的来袭,社会生活的各个方面都在发生着巨大的改变,人们接收新闻信息的方式也越来越多样化、便捷化,而以传统新闻信息传播方式为主的播音主持却显得与新时代的发展节奏格格不入。因此,要想使得播音主持与时俱进就必须敢于迎接挑战、注重创新。本文阐述了信息化时代背景下播音主持发展现状和新时代对于播音主持工作人员的素质要求,并从三个方面分析了信息化时代播音主持面临的挑战,最后立足播音主持的现存问题提出了应对挑战的针对性对策。

With the wave of information technology,all aspects of social life are changing dramatically,people receive news information in a more and more diversified and convenient way,while the traditional way of news and information dissemination-based broadcast host appears to be out of line with the pace of development of the new era.Therefore,in order to make the broadcast host with the times,we must dare to meet the challenge,pay attention to innovation.This paper expounds the development status quo of broadcast host and the quality requirements of broadcast host staff in the new era under the background of information age,and analyzes the challenges faced by broadcast host in the information age from three aspects,and finally puts forward the targeted countermeasures to deal with the challenge based on the existing problems of broadcast host.