现阶段广播电视发展面临的问题及对策分析

Problems and Countermeasures of Radio and Television Development at the Present Stage

广播电视作为具有代表性的传统媒介,在传媒行业的发展中发挥了十分重要的作用,并且也一度成为人们生活中不可或缺的信息来源。但在信息技术诞生及不断更迭发展的影响下,诸多全新的网络媒体得以诞生,也正因如此广播电视发展来到了瓶颈期。广播电视想要在当前的网络信息时代背景下得到更进一步的发展,就需要在明确自身新时代发展战略任务及问题的基础上,注重网络等新兴技术的全面结合,本文围绕着广播电视在新时代下的发展对策展开了相应的研究。

Radio and television,as a representative traditional media,played a very important role in the development of the media industry,and once became an indispensable source of information in people's lives.However,under the influence of the birth and continuous development of information technology,many brand-new online media were born,which is why the development of radio and television came to a bottleneck period.If radio and television want to develop further in the current network information age,it needs to pay attention to the comprehensive combination of new technologies such as network on the basis of clarifying its own strategic tasks and problems in the new era.This paper focuses on the corresponding research on the development countermeasures of radio and television in the new era.