城市广播电视的发展困境与应对措施——以广州广播电视台为例

The Development Dilemma and Countermeasures of Urban Radio and Television——Taking Guangzhou Radio and Television Station as an Example

在新体传播时代,传统广播电视在受到新媒体冲击的同时还受到来自央视和各大上星省级卫视的冲击。在重重围困之中若想走出困境,谋求发展,就必须探索立足本地,差异化发展之路。广州广播电视台立足本地,坚持特色,拥抱技术,重用人才,走出了一条不同寻常的发展之路。

In the era of new media communication,while traditional broadcast and television are being impacted by new media,they are also impacted by CCTV and major satellite TVs.If you want to get out of the predicament and seek development in the midst of heavy siege,you must explore the path of local and differentiated development.Based on the local area,Guangzhou Radio and Television Station insisted on its characteristics,embraced technology and reused talents,and embarked on an unusual development path.