信息科技视角下全媒体时代媒体融合的发展

Development of Media Convergence in the All-Media Era from the Perspective of Information Technology

随着科学技术的飞速发展和信息时代的全面到来,各种各样的新型媒体逐渐涌现出来,给传统主流媒体带来了一定的挑战和机遇。媒体融合作为一项国家媒体发展战略,不仅可以实现传统媒体与新型媒体之间的有效融合,充分发挥媒体的作用,而且还可以推动媒体行业的变革,促进产业升级。本文主要针对全媒体时代媒体融合过程存在的问题以及相应的发展路径进行探究,希望能为全媒体时代媒体的持续稳定发展提供一定的参考。

With the rapid development of science and technology and the comprehensive arrival of the information age,various new media have emerged gradually,which has brought certain challenges and opportunities to the traditional mainstream media.As a national media development strategy,media integration can not only realize the effective integration between traditional media and new media,and give full play to the role of media,but also promote the transformation of media industry and industrial upgrading.This paper mainly explores the problems existing in the process of media convergence in the allmedia era and the corresponding development path,hoping to provide some reference for the sustained and stable development of media in the all-media era.