基于“金字塔模型”的中国银行业企业社会责任研究

Research on Corporate Social Responsibility of Chinese Banking Industry Based on“Pyramid Model”

企业在追逐利润的同时理应承担起"金字塔模型"理论中的经济、法律、伦理和慈善等企业社会责任,而中国银行业在履行企业社会责任时,存在着强差异化对待客户、工作效率较低、慈善支持与实力不匹配等现象。中国银行业只有通过树立员工履行企业社会责任的强烈意识、建立权威企业社会责任监督机构、完善企业社会责任法律条文等途径切实提升中国银行业企业的社会责任,才能保证中国银行业在激烈的国际竞争中可持续发展。

While chasing profits,companies should assume the economic,legal,ethical,and charitable corporate social responsibilities in the“pyramid model”theory.However,When Chinese banks perform corporate social responsibilities,there are some phenomena,such as strong differentiation to customers,low work efficiency,and mismatching between charity support and strength.In order to ensure the sustainable development of Chinese banks in the fierce international competition,Chinese banks have to enhance the social responsibility of Chinese banking enterprises by establishing a strong sense of employees to fulfill corporate social responsibility,establishing an authoritative corporate social responsibility supervision organization,and improving the legal provisions of corporate social responsibility.