地域文化元素在旅游文创产品中的开发应用研究——以许昌市为例

Research on the Development and Application of Regional Cultural Elements inTourism Cultural-creative Products--Illustrated by the Case of Xuchang

旅游文创产品与一般产品最大的区别在于其具有一定的文化附加值,在满足产品本身实用功能的基础上,更多地为消费者传达一定的文化内涵。当前我国旅游文创产品的开发存在造型种类同质、文化内涵分散、产品品牌零碎及功能价值单一等问题。为此,需着重从以下几方面加以改进:依托地域文化,凸显产品个性;以形载意,紧扣文化本质;由面到点,整合文化品牌;以用延意,增进产品价值功能。

Nowadays,cultural-creative industry is experiencing an unprecedented prosperity with the emerge of an increasing number of cultural-creative products of regional characteristics.However,they are also facing some problems,such as homogeneous modeling types,scattered cultural connotations,fragmented product brands and single functional value.In view of the situation mentioned above,in this paper,the following solutions are suggested with the purpose of offering ideas for the breakthrough and creation of future products.Above all,the production uniqueness with regional culture should be highlightened to express the cultural meaning of products in proper form;also,cultural brands should be integrated from face to point;In addition,the appearance and purpose of the products should be designed based on deep cultural study to make sure the products possess rich cultural connotation.