浅谈“双一流”建设背景下东北高校本科招生宣传策略——以吉林大学为例

The advertising strategy of undergraduate enrollment in Northeast Universities under the background of"double first class"——Take Jilin University as an Example

目前党中央和国务院加快统筹推进高校"双一流"建设,本科教育作为高等教育的着重点和发力点,进一步夯实本科教育质量已迫在眉睫。高校生源质量是影响本科教育质量的重要因素,因此本科招生宣传工作愈加重要。笔者研究认为吉林大学作为地处东北的"双一流"建设高校,其招生宣传工作具有很强的代表性。本文主要通过剖析吉林大学在本科招生宣传工作中"五个结合"的工作理念及在工作中存在的不足,并结合对学生、家长及高中教师的问卷结果分析,提出了"双一流"建设背景下东北高校本科招生宣传工作策略的可行性建议,希望能为东北高校本科招生宣传工作提供有益的借鉴。

At present,the Party Central Committee and the State Council accelerating the construction of"double first-class",undergraduate education as the focus and strength of higher education,further strengthening the construction of undergraduate education is becoming more important.The quality of college candidate students is an important factor affecting the quality of undergraduate education,and undergraduate enrollment publicity work is thus becoming increasingly important.The author thinks that Jilin University,as the"double first-class"construction universities in Northeast China,has a typical representativeness in its enrollment publicity work.Based on the analysis of the concept of"Five Combinations"and the problems in the work of Jilin University,the analysis of the questionnaire results of students,parents and senior high school teachers,this paper puts forward the feasible suggestions of the work strategy under the background of"double first-class"construction,hoping to provide the undergraduate enrollment publicity work with useful reference.