品牌定位理论驱动家装行业诞生“独角兽”企业——以爱空间科技(北京)有限公司为例

Unicorn Enterprise in Home Decoration Industry Driven by Brand Positioning Theory

在近几年下行的行业环境中,创立于2014年的爱空间却依旧表现出强劲的发展动力。"互联网""标准化""粉丝经济""工匠精神"成了爱空间这一新兴互联网家装企业身上闪耀着的品牌标签。本文以爱空间科技(北京)有限公司为案例,研究品牌定位理论驱动下的家装企业发展模式,去一探家装行业独角兽背后的秘密。

In the downward industry environment in recent years,love space founded in 2014 still shows strong development momentum."Internet","standardization","fan economy"and"craftsman spirit"have become brand labels of love space,a new Internet home decoration enterprise.In this paper,love space technology(Beijing)Co.,Ltd.as a case,study the brand positioning theory driven development model of home decoration enterprises,to explore the secrets behind unicorn in the home decoration industry.