基于用户异质性的旅游巴士定价研究

A Study of Tourist Bus Pricing Based on User Heterogeneity

考虑不同年龄的游客对单位时间价值敏感程度不同,研究旅游巴士定价问题。针对小汽车与旅游巴士2种出行方式的竞争旅游交通系统,在假设不同年龄阶段游客的单位时间价值随年龄呈不同的线性关系下,结合出行成本,构建旅游巴士公司的收益模型,讨论3类游客不同比例及单位时间价值系数的变化对定价和收益的影响。结果表明,当成年型游客比例和单位时间价值系数增大时,旅游巴士公司的最优定价及最优收益呈下降的趋势;可根据客流情况对票价进行合理调整,同时可通过降低游客出行时间成本来吸引更多游客,以期得到更好的收益。

Considering that the sensitivity of unit time value varies with the age of tourists,the pricing of tourist buses is studied.Aiming at a competitive tourist transportation system with cars and tourist buses,combined with the travel cost,the revenue model of tourist bus company is established in the assumption that the unit time value of tourists at different age stages has different linear relation with age.The impact of different proportion of tourists and the change of value coefficient per unit time on pricing and revenue is discussed.The study shows that when the proportion of adult tourists and the unit time value coefficient are increased,the optimal pricing and optimal revenue show a downward trend.Ticket prices can be adjusted reasonably according to the characteristics of passenger flow in different seasons.And more tourists can be attracted by reducing the cost of travel time in order to get better benefits.