中国酒业协会第五届理事会工作报告(二)——中国酿酒产业经济运行发展趋势

Report on the Work of the 5th Council of China Alcoholic Drinks Association(Ⅱ): Economic Operation and Development Trend of China’s Alcoholic Drinks Industry

近年来,行业在克服困难中得到长足的发展和进步,消费市场呈现多样化、经济结构迈向中高端,产业布局日益合理化,社会声誉和形象逐步正面化。2020年是十三五规划全面建设小康社会的收官之年,受新冠疫情影响,消费作为拉动经济的引擎,在收官之年中将扮演更加重要的角色,内需将成为拉动行业需求恢复的主要动力。当前,随着企业复工复产,消费不断复苏回暖,短期或阶段性影响不可避免,但是,酒业高质量发展的趋势不会改变。本文重点在阐述中国酿酒产业总体发展趋势,以及相关子行业的发展态势。

In recent years,China’s alcoholic drinks industry has made great progress by overcoming the difficulties:the consumer market has become diversified,the economic structure has been upgraded,the industrial layout has become reasonable,and the social reputation has gradually become positive.In 2020,due to the impact of COVID-19,consumption would play a more important role in stimulating economy,and domestic demand would be the main driver for the recovery of the industry.There would be a short-term downturn for the industry,but the high-quality development trend of the industry would continue.In this paper we elaborated on the overall development trend of China’s alcoholic drinks industry,as well as the development trend of the related sub-industries.