消费主义的资本逻辑、意识形态属性及其批判

The Capital Logic, Ideological Attributes and Criticism of Consumerism

消费主义是资本不遗余力追逐自我增殖内在逻辑的必然产物,是资本流通、资本再生产得以顺利实现的中间环节。它的外在表征为一种特定的现代文化现象,其实质却是典型的资产阶级意识形态,竭力通过虚假幻象导引和建构人类的思维模式和价值观念,反映和表征资本的统摄性逻辑、代表资产阶级的少数人利益。深刻认识消费主义的资本逻辑、意识形态属性,洞悉其运作方式及消极影响,有助于消解意识形态幻象,坚守马克思主义在意识形态领域的主导地位。

Consumerism is the inevitable product of the internal logic of capital sparing no effort to pursue self-proliferation. It is an intermediate link for the smooth realization of capital circulation and capital reproduction. It is externally represented as a specific modern cultural phenomenon, but its essence is a typical bourgeois ideology. It strives to guide and construct human thinking modes and values through false illusions, reflecting the dominant logic and representation of the minority interests of the bourgeoisie. A deep understanding of the capital logic and ideological attributes of consumerism, as well as insight into its operation mode and negative influence, will help to dispel ideological illusions and maintain the dominant position of Marxism in the ideological field.