关联理论视阈下的隐喻说服功能

The Persuasive Effect of Metaphors from the Perspective of Relevance Theory

从关联理论的角度分析隐喻的建构与解读,提出语境、处理努力和接收信息的处理方式是影响隐喻说服功能的因素。其中语境包括文化背景、科学知识、常识及其他信息。当听话者拥有足够语境时,会为达到最佳关联而付出最大处理努力,此时话语说服力达到最佳。同时,隐喻是否能引起听话者共鸣也会影响对隐喻信息的处理方式,从而进一步影响隐喻说服功能的实现。

This paper analyzes the construction and interpretation of metaphors from the perspective of relevance theory and proposes that the factors influencing the persuasive function of metaphors include context,processing efforts and the information processing model.The context refers to the cultural background,scientific knowledge,common sense and other information.When the hearer has enough context information,he will make greater processing effort and the persuasive effect will be better.Whether the metaphor can arouse the hearer’s resonance also influences the way of dealing with the metaphorical information and the persuasive effect of the metaphor will also be influenced.