系统科学视域下的山西非物质文化遗产隰县面塑品牌实践

Shanxi Intangible Cultural Heritage from Systematic and Scientific Perspectives Branding Practice of Xi County Dough Sculpture

非物质文化遗产彰显中华民族文化的独特魅力,在山西省文化和旅游融合的背景下,本文以山西非物质文化遗产隰县面塑品牌实践为基础,从系统科学视域出发,由山西隰县面塑品牌的规划、设计和推广等局部环节入手,进而分析品牌规划的整体性、品牌设计的层次性与品牌推广的协同性,为山西非物质文化遗产品牌的形成积累实践与理论经验,这对促进山西非物质文化遗产品牌的建设有一定的启示意义。

The intangible cultural heritage makes a conspicuous show of the unique charm of the Chinese culture. Against the background of the integration of culture and tourism in Shanxi,this paper will be based on the branding practice of the noodle sculpture in Xi Country Shanxi that is recognized as a intangible culture heritage. From the systematic and scientific perspective,this paper will dig into the brand planning,design and marketing,and thus analyze the wholeness of the brand planning,the arrangement of the brand design,and the cooperativeness of the marketing. This paper is to amass practical and theoretical experience on creating the intangible cultural heritage brand in Shanxi. It has great inspire significance to build such brand in Shanxi.