摘要
随着电子商务研究的不断深入,越来越多的学者开始关注农户线上销售渠道拓展的问题,形成了不少研究成果。文章从农户线上销售渠道拓展的内涵、意义、模式、问题以及对策这五个方面对农户线上销售渠道拓展的研究成果进行归纳和梳理。最后就当前对农户线上销售渠道拓展的研究中出现的问题提出今后的研究方向,以期为农户线上销售渠道拓展的机理研究提供一定的参考。
With the deepening of e-commerce research,more and more scholars begin to pay attention to the expansion of farmers′online distribution channels,forming a lot of research results.This paper summarizes and sorts out the research results of farmers′online distribution channel development from the following six aspects:connotation,reasons,modes,influencing factors,problems and countermeasures.Finally,the paper proposes the future research direction based on the current problems in the research on the expansion of farmers′online sales channels,in order to provide some references for the research on the mechanism of farmers′on⁃line sales channel development.
作者
高海俐
郭锦墉
Gao Haili;Guo Jinyong(School of economics and management,Jiangxi agricultural university,Nanchang 330045,China;Rural revitalization strategy research institute,Jiangxi agricultural university,Nanchang 330045,China)
出处
《新疆农垦经济》
2020年第7期86-92,共7页
Xinjiang State Farms Economy
基金
国家自然科学基金项目(项目编号:71863017)。
关键词
农户
线上销售
渠道拓展
综述
farmers
online sales
channel expanding
review
