中国电影文化传播与“走出去”观念的思考--确立自身价值观和方法论的重要性

Thoughts on the Dissemination of Chinese Film Culture and the Idea of“Going Global”:The Importance of Establishing the Values and Methods

如今,中国电影已进入了高质量发展的阶段。在这一背景下,中国电影文化传播如何“走出去”问题的提出及相关思考,变得日益迫切。中国电影文化“走出去”的前提,是首先需要立足于中国本土,探索自己电影的民族特色,在中国电影市场上满足中国观众的观影需求,并占据更多的市场份额。其次,应该思考其对外传播的世界市场适应性问题,即如何适应世界电影市场的需要,满足不同国家观众喜欢的欣赏趣味。因此,坚守自身价值观,强化对现实生活的反映,适应高科技时代的电影影像表现和艺术创造的需要,拥有创造英雄和超级英雄的能力,尊重自己的创作者,都是中国电影“走出去”的必要支撑。

Nowadays,Chinese films develop into a quality stage. In this context,it becomes imperative to think about how Chinese film culture can disseminate and go global. The precondition of Chinese films going global is,first of all,to be developed based on Chinese culture and to explore the national characteristics of its own,and then to suffice Chinese audience’s needs in China’s film market,and thus to occupy more market shares. Then,the appropriateness of the world market for Chinese films should be considered,which is to adjust itself to the international film market and to satisfy the taste of audiences from different countries.Therefore,several measures can be taken to promote Chinese films going global when sticking to our own values,such as enhancing the reflection on everyday life,adjusting to film image expression and artistic creation in the high-tech era,having the ability to create hero and super hero,and respecting the authors.