“三农”短视频下的乡村图景与乡村振兴路径

The Rural Picture and the Path of Rural Revitalization under the"Countryside,Farmers and Agriculture"Short Video

“三农”短视频作为短视频分支下的重要组成部分,在乡村振兴和脱贫攻坚领域发挥着不可忽视的作用。文章通过阐述“三农”短视频的发展因素,系统分析“三农”短视频在地域分布、创作者类型和内容定位方面的特点,展示乡村在短视频中呈现的图景。从产业兴旺、生态宜居、乡风文明、治理有效、生活富裕五方面分类探讨“三农”短视频在乡村振兴战略中的价值作用,针对性地提出乡村在短视频时代如何借力发展的建议。

"Countryside,Farmers and Agriculture"short video,as an important part of the short video branch,plays an important role in rural revitalization and poverty alleviation.By expounding the development factors of"Countryside,Farmers and Agriculture"short videos,this paper systematically analyzes the characteristics of"Countryside,Farmers and Agriculture"short videos in terms of regional distribution,creator type and content positioning,and shows the picture of the countryside in the short videos.This paper discusses the value and function of"Countryside,Farmers and Agriculture"short videos in the rural vitalization strategy from five aspects including industry prosperity,ecological livability,rural culture civilization,effective governance and rich life,and puts forward some suggestions on how to make use of the short video to develop rural areas.