泉州市户外休闲运动俱乐部参与人群特征

The Characteristics of the Population Participating in Outdoor Leisure Sports Clubs in Quanzhou

采用文献法、访谈法、问卷调查法研究泉州市户外休闲运动参与人群的基本特征、参与保证、行为特点和消费特点。结果表明:泉州户外运动处于萌芽阶段;“有钱、有闲、中等学历”为主力参与人群;“高休闲低挑战”“3 d时间”“省内地域”项目参与广;户外运动安全意识严重不足。在此基础上建议:制定户外运动相关政策、倡导家庭聚会式及学校研学式出行、差异化营销用户群体、加强户外运动俱乐部人员培训,从而促进泉州户外运动的快速发展。

This article used the literature method,the interview method,the questionnaire survey method to study the basic characteristics,participation guarantee,behavior characteristics and consumption characteristics of outdoor leisure sports participants in Quanzhou.The results showed that outdoor sports are in the embryonic stage;“rich,leisure,secondary education”as the main participants;“high Leisure”“low challenge”“3 days time”“provincial region”are poular projects;serious lack of safety awareness in outdoor sports.It is recommended that it is uecessary to develope policies of outdoor sports;encourage family reunion and school study trips;differentiated marketing user group;strengthen the personnel training of outdoor sports club.