文化认同视角下中华文化软实力提升策略研究

A Study on the Improvement Strategy of Chinese Cultural Soft Power from the Perspective of Cultural Identity

文化是一个民族的灵魂和标志。文化认同是增强民族凝聚力、创新力、发展力的基础,也是提升其文化软实力的精神根基。新中国成立70年来,中国文化软实力建设成就斐然。从文化认同视角看,受日益多元、多样、多变的社会文化的影响,中国文化软实力建设在向心力、感召力、凝聚力、影响力等方面存在不足之处。为此,加强中华文化软实力建设,提升中华文化国际竞争力,需要进一步巩固文化认同核心意识,提升文化向心力;增强文化认同道德基础,提高文化感召力;强化文化认同利益根基,增进文化凝聚力;创新文化认同传播手段,增强文化影响力。

Culture is the soul and symbol of a nation.Cultural identity is the basis for enhancing national cohesion,innovation,and development,as well as the spiritual foundation for improving its cultural soft power.In the past 70 years since the founding of the People's Republic of China,great achievements have been made in the construction of cultural soft power.From the perspective of cultural identity,the construction of China's cultural soft power has deficiencies in centripetal force,inspiration,cohesion,and influence under the impact of increasingly diversified social culture.Therefore,in order to strengthen the construction of Chinese cultural soft power and enhance the international competitiveness of Chinese culture,it is necessary to further consolidate the core consciousness of cultural identity and the cultural centripetal force,strengthen the moral foundation of cultural identity and cultural inspiration,intensify the foundation of cultural identity benefits and cultural cohesion,innovate the means of cultural identity communication,and enhance the cultural influence.