社交媒体中表情符号的使用行为及成因分析

Usage Behavior and Cause of Emoji in Social Media

为了探究社交媒体中表情符号的使用现象及其成因,分析了新浪微博“昆山反杀案”话题下的1800958条微博中的表情使用情况。首先对表情使用频次进行统计分析,研究群体中表情的重复使用现象。然后对高频表情以及微博文本进行情感分类,分析个体用户表情使用的多样性。研究表明:微博中存在大量表情符号且出现频率呈长尾分布并遵循齐夫定律;高频表情的演变可以反映出事件舆情;个体用户习惯使用23个相同表情或情感相近的不同表情。用户使用的表情符号往往与其表达的主题相关且受从众心理影响,而多表情连用现象通常是为了加强所表达的情感。

In order to explore the usage behavior and cause of emojis on social media,we analyzed the use of emojis in 1800958 microblogs under the topic of"Kunshan Case"on Sina Weibo.First,we analysis the frequency of emoji to study the phenomenon of repeated usage of emoji in the group,and then we classify popular emojis and micro-blog texts,we analyze the diversity of emoji usage of individual users.The result shows that:There are a lot of emojis in Weibo and the frequency of emojis is long-tailed and follow Zipf′s Law;The evolution of popular emojis can reflect the public opinion of the event;Individual users are used to using 2~3 same emojis or different emojis with similar emotions.The emojis used by users are often related to the topics they express and are influenced by the psychology of herds,and the phenomenon of co-occurrence emojis is usually to strengthen the emotions expressed.