媒体融合背景下高职院校新闻宣传工作转型思考

Thoughts on the Transformation of News Propaganda in Higher Vocational Colleges under the Background of Media Integration

媒体融合发展是新时代赋予新闻宣传工作的新使命。高职院校新闻宣传工作顺应媒体融合发展趋势,是时代发展的必然要求,是树立学校良好形象的必然要求,是落实立德树人根本任务的必然要求,意义重大。高职院校新闻宣传工作需要更新思维、创新方法、整合资源、规范制度,加强技术支持、队伍建设、舆情研判,实现转型发展和有效传播,提升新闻宣传的实效性和引领力。

The integration and development of media is a new mission given by the new era.It is an inevitable requirement for the development of the times,for the establishment of a good image of the school,and for the implementation of the basic task of moral education.We need to update thinking,innovate methods,integrate resources,standardize systems,strengthen technical support,team building,public opinion research and judgment,so as to achieve transformation and development,achieve effective communication,and improve the effectiveness and leading force of news publicity.