苏南县域高职院校招生竞争力评价模型与指标体系研究

Study on the Evaluation Model and Index System of Enrollment Competitiveness of Higher Vocational Colleges in Southern Jiangsu

在分析苏南县域高职院校招生竞争力的基础上,应用波特五力模型构建了高职院校招生“竞争三力影响二力”分析模型,利用德尔菲法筛选和提炼了高职院校招生竞争力和影响力关键指标,并对关键指标体系区分度、信度和效度进行了检验,对指标权重和指标属性进行了赋值,初步建立了高职院校招生“竞争三力影响二力”关键指标体系,为苏南县域高职院校科学分析招生竞争力和影响力提供了评价依据,为开展招生竞争力实证调查研究提供了量化指标体系,为制定招生策略和提升竞争优势提供了较强的指导和实践途径。

Based on the analysis of enrollment competitiveness of Higher Vocational Colleges in southern Jiangsu,this paper constructs an analysis model of three competitive forces affect two competitive forces by using Porter’s five force model,selects and refines the key indexes of enrollment competitiveness and influence of Higher Vocational Colleges by Delphi method,tests the differentiation,reliability and validity of the key index system,and tests the index weight and index The attributes are assigned,and the key index system of three competitive forces affect two competitive forces is initially established,which provides evaluation basis for scientific analysis of enrollment competitiveness and influence of county vocational colleges in southern Jiangsu,provides quantitative index system for empirical investigation and research of enrollment competitiveness,and provides strong guidance and Practice path for formulating enrollment strategy and promoting competitive advantage path.