中国传统文化元素在平面设计中的应用研究

RESEARCH ON THE APPLICATION OF CHINESE TRADITIONAL CULTURAL ELEMENTS IN GRAPHIC DESIGN

在平面设计中融入传统文化的元素有利于提高设计的文化属性,彰显设计的独特性,增加产品的附加价值,使设计充满创意。本文阐述了我国传统文化元素的概念,并指出了平面设计运用传统文化元素的重要意义,分析了运用过程中要遵循的重要原则,提出了传统文化元素在平面设计应用的思路,旨在提升平面设计的艺术性和创造性。

Incorporating traditional cultural elements into graphic design is conducive to improving the cultural attributes of the design,highlighting the uniqueness of the design,increasing the added value of the product,and making the design full of creativity.This article expounds the concept of traditional cultural elements in China,points out the importance of using traditional culture in graphic design,analyzes the important principles to be followed in the process of application,and puts forward the idea of applying traditional cultural elements in graphic design to improve graphic design.The artistry and creativity.