中国传统文化元素在包装设计中的运用价值及路径探究

RESEARCH ON THE APPLICATION VALUE AND PATH OF CHINESE TRADITIONAL CULTURAL ELEMENTS IN PACKAGING DESIGN

随着社会不断的发展和进步,人们的生活水平和经济条件正在不断的提升,消费的水平也跟着升级,消费者们在购买物品的时候,开始希望能够满足自己精神层面的需求。物品的包装就成为了商家所关注的一个突破口,设计师们尝试用新颖的、有趣的包装设计来吸引消费者的眼球。将中国的传统文化元素融入到包装设计里,不仅能够体现包装的精致和创意,还能够为传统文化的传承带来帮助。因此,本文分析了传统文化元素在包装设计中的运用价值及路径,希望为传统文化传承和包装设计的创新和发展带来帮助。

With the continuous development and progress of society,people’s living standards and economic conditions are continuously improving,and the level of consumption is also upgrading.Consumers begin to hope to meet their spiritual needs when purchasing goods.The packaging of articles has become a breakthrough that merchants pay attention to.Designers try to attract consumers’ attention with novel and interesting packaging designs.Integrating Chinese traditional cultural elements into packaging design can not only reflect the delicacy and creativity of packaging,but also bring help to the inheritance of traditional culture.Therefore,this paper analyzes the application value and path of traditional cultural elements in packaging design,hoping to bring help to the inheritance of traditional culture and the innovation and development of packaging design.