“互联网+”时代文化自信的优势、困境和出路

The Advantages,Dilemmas and Outlets of Cultural Self-confidence in the Era of“Internet+”

“互联网+”时代,互联网和各产业的融合催生了文化自信的优势,表现为:时空超越,夯实了文化自信的群众基础;自我张扬,彰显了文化自信的主体特写;虚实互补,扩大了文化自信的传播空间。然而,“互联网+”亦是双刃剑。时空无阻,增加了多元文化的管理难度;虚实颠倒,削弱了网络主体的主体性;缓不济急,折射了核心价值观的国际传播限度。采取相应措施,扬长避短,才能更好地促进“互联网+”时代指尖上的文化自信。

In the era of“Internet+”,the integration of the Internet and various industries gives birth to the advantages of cultural confidence,which are reflected in the transcendence of time and space,consolidating the mass foundation of cultural confidence;self-publicity is highlighting the main feature of cultural confidence;the virtual and the real complementing each other expands the communication space of cultural confidence.However,“Internet+”is also a double-edged sword.Time and space are unimpeded,increasing the difficulty of multicultural management;the virtual and the real are reversed,which weakens the subjectivity of the network subject;the limits of the international spread of core values are reflected by the slowness of time.Only by taking corresponding measures to make full use of advantages and avoid disadvantages can we better promote cultural confidence at the fingertips in the era of“Internet+”.