地方形象对居民获得感的影响研究

The Impact of Place Image on Residents’Sense of Gain

地方形象指居民对地方所持有的各种看法、信念和印象的总和。获得感是居民基于自身的感知所得产生的满足、愉悦等正面的心理感受,与居民的生活环境息息相关。研究地方形象和居民获得感之间的关系,对于推动城市发展、满足居民更高层次需求具有重要的现实意义。该研究考察了地方形象对居民获得感的影响,以及地方认同在这一关系中的中介作用。以广州为例,通过问卷法共收集328份有效问卷,并使用SPSS 20.0和Mplus 7.0软件进行数据分析和假设检验。研究发现:地方形象对居民的获得感有显著的正向影响;地方形象对地方认同有显著的正向影响;地方认同对居民获得感有显著的正向影响;地方认同在地方形象影响获得感的过程中起部分中介作用。最后总结了管理启示并对未来研究进行展望。

The 19th Communist Party of China(CPC)National Congress makes an important statement that socialism with Chinese characteristics has entered a new era and the principal contradiction facing Chinese society is between unbalanced and inadequate development and the people's ever-growing needs for a better life.How to improve people’s sense of gain becomes a hot topic both in theory and in practice.As one of the most important stakeholders of a city,residents’sense of gain is closely related to the status quo of city development.Place image describes the sum of beliefs,ideas and impression that residents hold of the city they live in.This includes residents’perception of a city’s community services,physical appearance,social environment,entertainment services and job opportunities.Sense of gain refers to residents’positive psychological feelings about their life,which covers three dimensions of current sense of gain,future sense of gain and meaning sense of gain.This study aims to investigate the effect of place image on residents’sense of gain and the mediation effect of place identity.Taking Guangzhou as an example,this study gathered 328 valid samples.SPSS 20 and Mplus 7.0 were used to manage and analyze the data.The results indicated that place image has a positive effect on sense of gain and place identity.Additionally,place identity has a positive effect on sense of gain.Place identity mediates the positive effects of place image on current sense of gain and meaning sense of gain.Finally,management implications and future research directions were discussed.