基于非遗文化下的皮具创意研发的思考

Thinking of leather products creative development based on intangible cultural heritage

品牌需要借助人文情感元素的添加等手段,实现品牌形象的巩固与提升,而与非遗的跨界,不失为时尚品牌提升价值的良方。以皮具文创开发为主线,通过提炼瓯越非遗元素与多种可塑性材料进行时尚皮具的融合设计和再造,将品牌产品情感化、个性化、艺术化、科技化,符合当代年轻人的个性化追求。以“元素性、故事性、传承性”的文化消费理念将品牌推向市场,提升产品竞争力,并让“非遗”发扬光大,走向国际。

Brand needs to consolidate and enhance its brand image by means of adding humanistic and emotional elements. The cross-border with intangible cultural heritage is a good way for fashion brand to enhance its value. Based on the main line of leather products cultural and creative development, through refining Ouyue intangible cultural heritage elements and a variety of materials for fashion leather redesign, the brand products will be emotional, personalized, artistic, technical, in line with the taste of young people. With the cultural consumption concept of "element, story and inheritance", it is aimed to promote the competitiveness of products, carry forward the intangible cultural heritage and go global.