促进武汉市会展业高质量发展的建议

Suggestions on Promoting the High Quality Development of Wuhan Convention and Exhibition Industry

武汉曾是中国内地展览业的先驱之城,也是新中国展览业的兴起之地,21世纪以来更是实现了蓬勃发展。但重展览轻会议,节事活动影响不突出,会展品牌数量过少、创新能力不足,缺乏高水平会展公司和高素质专业会展人才等短板,也制约了武汉会展业的发展。为此,"十四五"时期的武汉会展业,应明晰"大会展"概念,立足区域资源优势,一方面加强会展设施及城市基础设施建设,一方面培育一批高水平本土会展企业和高素质会展人才,聚焦发展区块会展业,打造品牌展会。在后疫情时代尤其要善于转危为机,探索一条线上、线下相结合的"双线"会展发展模式,推动武汉会展业创造新辉煌。

Wuhan used to be the pioneer city of the exhibition industry in China's Mainland,and also the place where the exhibition industry of New China emerged.Since the 21st century,it has achieved vigorous development.However,focusing on exhibitions over meetings,the impact of festival activities is not prominent,the number of exhibition brands,insufficient innovation capabilities,lack of high-level exhibition companies and high-quality professional exhibition talents and other shortcomings have also restricted the development of Wuhan's exhibition industry.For this reason,the convention and exhibition industry in Wuhan during the"14th Five-Year Plan"period should clarify the concept of"conference exhibition",based on regional resource advantages,on the one hand,strengthen the construction of convention and exhibition facilities and urban infrastructure,on the other hand,cultivate a group of high-level local convention and exhibition enterprises and high-level Qualified exhibition talents,focusing on the development of the regional exhibition industry,and building brand exhibitions.In the post-epidemic era,we must be especially good at turning crises into opportunities,exploring a"dual-line"exhibition development model combining online and offline,and promote the creation of new brilliance in Wuhan's exhibition industry.