从叙事学角度思考新媒体出版中的伦理失范

On the Ethical Anomie in New Media Publishing from the Perspective of Narratology

从叙事学角度探究新媒体出版中伦理失范的成因:一是新媒体时代作者权力膨胀下“隐含作者”的价值扭曲;二是新媒体平台的社交性导致“对话”的媚俗趋向;三是网络世界中“超文本”的变异导致伦理失范不可控。为了使新媒体出版实现传播和建构伦理规范和价值的媒介功能,需要结合多方面的力量和资源,防止媒介权力的滥用,注重文本策略和伦理约束。

From the perspective of narratology,this paper explores the causes of ethics anomie in new media publishing.First,the value distortion implied by the author’s power expansion in the new media era.Second,the social nature of new media platforms leads to the kitsch trend of“dialogue”.Third,the variation of“hypertext”in the network world leads to the uncontrollable ethics.In order to realize the media function of communication and construction of ethical norms and values,new media publishing needs to combine various forces and resources,prevent the abuse of media power,and pay attention to text strategies and ethical constraints.