摘要
Livestreaming opens up big online sales opportunities for African products in ChinaJames Kimonyo, Rwandan Ambassador to China, is becoming something of an online star. He has found a new way to take diplomacy to the people by selling some of his country’s best known products, including coffee and chili sauce,through livestreaming.This January he made his livestreaming debut when he teamed up with a wellknown Chinese livestreaming host on Taobao Live, China’s premier online sales portal, introducing Rwandan coffee beans to Chinese netizens.
