基于价值评估体系的徽派木雕文化产业发展策略研究

On the Industrialization Development Strategy of Huizhou Woodcarving Industry from the Perspective of Value Evaluation System

木雕艺术是我国珍贵的非物质文化遗产,徽派木雕是我国木雕流派中的重要一脉。目前木雕产业市场处于升温期,消费者多从硬价值(材质、雕刻工艺)及软价值(年代、品相、名头)两个角度对木雕产品进行价值评估,结合徽派木雕的创作、艺术、选材三方面特色,从价值评估体系的角度来看徽派木雕产业的市场优势以及当前困境,并有针对性地提出产业化发展策略,以期探求新时代背景下徽派木雕产业优化的传承创新与生存发展之路。

Woodcarving art is our precious cultural heritage,and Huizhou Woodcarving is an important vein in Chinese woodcarving genres.The market of woodcarving industry is heating up on recently,customers most value woodcarving products from two aspects of the hard value(material,carving),soft value(age,product phase and name the first).Combined with the creation of Huizhou carvings,art,material characteristics of the three aspects,from the point of view of value evaluation system in view of market advantages of Huizhou woodcarving industry as well as the current predicament,targeted propose industrialization development strategy in order to explore the way of survival and development of Huizhou woodcarving industry optimization.