论大数据背景下非物质文化遗产的传承与发展

On the Inheritance and Development of Intangible Cultural Heritage under the Background of Big Data

非物质文化遗产总体生存状况面临不断恶化的严峻态势,促使人们反思传统保护方式的弊端与局限,尝试重新建立非遗与当代社会生活的联系。大数据能够改善非遗信息保存,创新非遗传承方式,增强非遗传播实效,促进非遗开发利用,拓宽公众参与渠道,推进非遗科学研究,为非遗传承和发展提供了新的机遇、条件和手段。大数据背景下我国的非遗保护还面临着非遗数据库建设滞后,数字化可能导致非遗扭曲异化,非遗数据壁垒现象严重,非遗大数据人才匮乏,非遗大数据法律缺位等问题与挑战。要充分利用和实现大数据的非遗保护价值,确立非遗保护大数据思维,制定非遗数据库建设标准,打造非遗大数据平台,保障传承人深度参与,推进非遗产品合理创新,加强非遗大数据人才培养,构建非遗大数据法律体系。

The worsening severe situation of the overall living conditions of intangible cultural heritage urges people to reflect on the disadvantages and limitations of traditional protection methods and try to reestablish the relationship between intangible cultural heritage and contemporary social life.Big data can improve the preservation of intangible cultural heritage information,innovate the ways of Intangible Cultural Heritage Inheritance,enhance the effectiveness of intangible cultural heritage communication,promote the development and utilization of intangible cultural heritage,broaden the channels of public participation,and promote the scientific research of intangible cultural heritage,thus providing new opportunities,conditions and means for Intangible Cultural Heritage Inheritance and development.However,China’s intangible cultural heritage protection under the background of big data still faces the problems and challenges that need to be studied and solved urgently,such as the lag of the construction of intangible cultural heritage database,the distortion and alienation of intangible cultural heritage caused by digitization,the serious barrier of intangible cultural heritage data,the lack of talents for intangible cultural heritage big data,and the absence of laws for intangible cultural heritage big data.In order to effectively deal with and solve these problems and challenges,make full use of and realize the value of big data in intangible cultural heritage protection,we should establish the thinking of big data in intangible cultural heritage protection,formulate the standards for the construction of intangible cultural heritage database,build a big data platform for intangible cultural heritage,ensure the deep participation of inheritors in the digitization of intangible cultural heritage,promote the rational innovation of intangible cultural heritage products,strengthen the cultivation of big data talents,and build a large number of intangible cultural heritage According to the legal system.