虚拟现实技术在广告传播中的运用探讨

Discussion on the Application of Virtual Reality Technology in Advertising Communication

数字化时代,虚拟现实技术具有较为突出的体验性特征,可满足消费者不同需求,其在广告传播领域中的运用,改变着广告传播形式,使得广告行业整体发展前景良好。本文结合广告传播中虚拟现实技术的运用价值,以及当前广告行业对该技术的应用现状,对如何利用虚拟现实技术,提高广告传播的有效性展开讨论。借此优化广告传播流程,为广告行业可持续发展奠定基础。

In the digital age,virtual reality technology has more prominent experience characteristics that can meet the different needs of consumers.Its application in the field of advertising communication changes the form of advertising communication and makes the overall development of the advertising industry promising.Therefore,this article combines the application value of virtual reality technology in advertising communication and the current application status of this technology in the advertising industry,and discusses how to use virtual reality technology to improve the effectiveness of advertising communication.This will optimize the advertising communication process and lay a foundation for the sustainable development of the advertising industry.