黔东南州油茶产业发展的SWOT与PEST分析

SWOT and PEST Analysis on the Development of Camellia Industry in Qiandongnan Prefecture

油茶用途广泛,不仅具有良好的经济效益,也具有显著的生态、社会效益。黔东南州油茶种植面积逾67000hm^2,已经初步形成了以油茶为中心的产业链,据此,本文首先运用SWOT方法,分析了黔东南州油茶产业发展的优势、劣势、机遇以及挑战;继而以PEST方法,从政策、经济、社会、文化4个层面总结了黔东南州油茶产业发展的外部环境;最后就如何推动黔东南州油茶产业的发展提出了相应的对策。

Due to its versatility,Camellia oleifera not only has good economic benefits,but also has significant ecological and social contribution.The planting area of Camellia in Qiandongnan Prefecture is more than 67000 hm^2,which has initially formed an industrial chain centered on Camellia.Based on this,this paper first analyzed the advantages,disadvantages,opportunities and challenges of the development of Camellia industry in Qiandongnan Prefecture by using SWOT approach,and then summarized the development of Camellia industry in Qiandongnan Prefecture from four aspects of polices,economy,society and culture.At last,this paper put forward some countermeasures on how to facilitate the development of the camellia industry in Qiandongnan Prefecture in the future.