文化交响乐:文旅融合背景下的上海文化场馆协同发展

Research on the Coordinated Development of Shanghai Cultural Venues in the Context of Cultural Tourism

文旅融合中,博物馆、艺术馆、美术馆、图书馆等文化场馆间的合作共享能提升办馆效益,但需要探索协同发展路径。文章采集上海若干代表性文化场馆的网络评论文本,使用加权Word2vec词向量模型和层次聚类法生成5类文化场馆组合,形成"亲子""传统与当代""城市记忆""精品文艺""图书馆与地方印象"5个文化场馆旅游主题;结合文化元素、情感意象、游客群体等多类高频词,分析各组文化场馆合作共享的基础,挖掘各组场馆的协同发展路径;分析文化场馆协同发展的保障机制。

In the course of integration of cultural activities and tourism,cultural venues such as museums,art galleries and libraries are important stakeholders.The cooperation and resource sharing of cultural venues will be beneficial to promote their functions and enhance work efficiency.By exploring the path of collaborative development,it will help these cultural venues to achieve their institutional goals as well.This paper collects review texts of representative cultural venues in Shanghai from the network,uses weighted Word2vec model and hierarchical clustering method to generate five types of cultural venue combination.Furthermore,five tourism themes,i.e.,"parent-child activities","traditional and contemporary art","urban memory","elaborate art style",and"library and local impressions",are established.Based on the top-frequency words such as cultural elements,emotional images,tourist groups,etc.,this paper analyzes the basis of cooperation between cultural venues and explores the collaborative development path for each group.At the macro level,mechanisms for securing collaborative development are proposed.