高校校报“1+N”融媒体平台探究——以《信阳农林学院报》为例

Research on the“1+N”Integrated Media Platform of University Newspaper——Take Xinyang Agriculture and Forestry University Newspaper as an Example

随着政策的加持和新技术的快速迭代,传统媒体与新兴媒体的深度融合已经变成大势所趋,作为高校校报的传统媒体也受到了前所未有的冲击和挑战。本文从高校校报这一传统媒体的现实困境出发,以《信阳农林学院报》的具体实践为例,提出打造以校报为“龙头”的“1+N”带动发展模式,注重人才梯队建设,传播校园好声音;善于巧用新闻体裁,打造多样化多渠道发布机制;校内外媒体齐发力,形成宣传合力。

With the development of policies and the rapid iteration of new technologies,the deep integration of traditional media and new media has become an inevitable trend.As a traditional media,college newspapers have also been unprecedented impact and challenge.This article starts from the newspaper's realistic predicament as a traditional media,with the concrete practice of the Xinyang Agricultural and Forestry University Newspaper,put forward to build a school newspaper as“leading”“1+N”model driven development,pay attention to talent echelon construction,campus good voice;skillful use of news genre to create a diversified multi-channel release mechanism;the media inside and outside the school make concerted efforts to form a publicity force.