新儒家主义思潮网络传播的表征及其引领

Characteristics and Guidance of the Network Communication of Neo-Confucianism

新儒家主义思潮是值得关注的三大社会思潮之一。网络语境中的新儒家主义思潮传播产生了一些新特点,既存在由学术转向大众、以文化掩盖政治、“抱团”整合、嬗变合流以及两极分化的传播表征,有利于继承和发展优秀传统文化、提升文化软实力,也存在将传统文化标签化、泛娱乐化,抹杀文化多样性,冲击主流意识形态等问题,应该从廓清新儒家主义的内涵与边界、强化主流价值引领、严格平台监管与线下溯源、提升多元素养等几个方面引领其传播路径。

Neo-Confucianism is one of the three major social ideological trends in modern times.The spread of neo-Confucianism in the network context has produced some new characteristics.There are communication characteristics that change from academic to public,cover politics with culture,cooperation and integration,transmutation and polarization.Although the neo-Confucianism online communication is benefit to the development of excellent traditional culture and cultural strength,there are also problems such as labeling and entertaining traditional culture,reducing cultural diversity,and impacting mainstream ideology.Lead its spread path for its dissemination from the connotation and boundaries of neo-Confucianism,strengthening mainstream values,strictly supervising platforms and offline,and improving multi-element culture.