厦门市乡村旅游整合发展研究

Integrated Development of Rural Tourism in Xiamen

乡村旅游作为厦门旅游经济的重要形式,在推动农村经济发展,缩小岛内外差距,促进城乡经济社会一体化发展上发挥了重要作用,但和厦门市域旅游经济的快速发展相比,厦门乡村旅游发展无论是规模亦或速度稍显滞后。在对厦门乡村旅游发展现状阐述的基础上,剖析其在整体规划、产业链延伸、基础设施及整体营销中存在的问题,并提出相应的对策。

As an important form of tourism in Xiamen,rural tourism plays an vital role in pushing the development of Xiamen rural economy and narrowing the gap between the island and outside.However,compared with the booming development of Xiamen’s tourism,the development of rural tourism in Xiamen is relatively lagging behind.Based on the elaboration of the development status of rural tourism in Xiamen,this paper analyzes the existing problems in the overall planning,industrial chains extension,overall marketing,and so on,and puts forward corresponding countermeasures.