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探析促进网络营销课程教学实效性的实施举措

On the measures to promote the effectiveness of online marketing teaching
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摘要 在促进网络营销课程教学工作健康有序进行的同时,为了确保其教学的实效性,必须用优质的教育教学服务满足学生发展需要。为了推动现代化教育事业发展,通过融入新的人才培养思想,为网络营销领域培养更多具有创新创造能力的实践型、应用型、创新型人才,提高网络营销"软实力",从而为网络营销领域输送更多的专业人才,为此,笔者以"探析促进网络营销课程教学实效性的实施举措"为课题,从引言入手,对影响网络营销课程教学实效性的主要因素进行了全方位、深层次的剖析,并在此基础上全面而深入地探究了促进网络营销课程教学实效性的实施举措,给出了一些具有建设性的个人建议。 in order to promote the healthy and orderly teaching of network marketing course,in order to ensure the effectiveness of its teaching,we must use high-quality education and teaching services to meet the needs of students'development.In order to promote the development of modern education,we should cultivate more practical,applied and innovative talents with the ability of innovation and creation in the field of network marketing,and improve the"soft power"of network marketing,so as to transport more professional talents in the field of network marketing.Therefore,the author of this paper aims to"explore the actual effect of promoting the teaching of network marketing course"Based on the introduction,this paper analyzes the main factors that affect the effectiveness of online marketing course teaching in an all-round and in-depth way,probes into the implementation measures to promote the effectiveness of online marketing course teaching in an all-round and in-depth way,and gives some constructive personal suggestions.
作者 王敬 Wang Jing(HunanCommercial Technician Institute,HunanZhuzhou 412000)
出处 《科技风》 2020年第26期39-40,共2页
基金 2017年中国商业经济学会职业教育专项研究立项课题“中职学校电子商务专业《网络营销理论与实务》校本教材开发研究”(编号:2017ZSZJYB23) 2019年中国职业技术教育学会职业教育教学改革项目“新时代背景下中等职业学校创新创业教育的研究与实践——以我校现代商贸服务产业(湘商)专业群为例”(项目编号:1900342)。
关键词 网络营销课程 教学实效性 实施举措 online marketing course teaching effectiveness implementation measures
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