地域特色农产品品牌建设探索

Exploration on Brand Construction of Agricultural Products with Regional Characteristics

建设地域特色农产品品牌不仅能够推动当地农业产业化的进程,同时还能够提高当地农产品的质量,有效降低农产品市场风险,提升相关种植人员的收入,推动我国整体经济发展。文章通过对地域特色农产品品牌建设现状进行分析,对地域特色农产品品牌建设进行简要探索。

The construction of regional agricultural product brand can not only promote the process of local agricultural industrialization,but also improve the quality of local agricultural products, effectively reduce the market risk of agricultural products, improve the income of relevant planting personnel, and promote the overall economic development of China. Based on the analysis of the current situation of brand construction of regional agricultural products, this paper makes a brief exploration on the brand construction of regional agricultural products.