高校二手书籍交易现状分析与分享平台建设——以洛阳市高校为例

随着互联网的日渐普及和绿色经济的发展,高校二手书市场发展迅速,出现了众多的交易平台和交易模式,同时也存在着许多亟待解决的问题。文章基于高校二手书籍交易的现状、主要流通方式和交易模式的分析,对洛阳地区三所高校进行问卷调查和实地走访,就高校书籍交易存在的问题进行调查研究,提出具有针对性的解决措施,设想建设一个基于微信小程序,以C2C模式为主,B2C模式为辅的创新型高校书籍交易和分享平台,以期缓解高校二手书市场的供求关系、减轻学生购书的经济负担,并为资源循环利用、绿色经济发展和平台规范化提供参考。

With the increasing popularity of the Internet and the development of the green economy, the second-hand book market in colleges and universities is developing rapidly, with numerous trading platforms and trading modes and many problems to be solved urgently. Based on the analysis of the current situation, main circulation modes and trading modes of second-hand books in colleges and universities, this paper conducted questionnaire survey and field visit to three colleges and universities in Luoyang area,investigated and studied the existing problems in book trading in colleges and universities, proposed targeted countermeasures, and proposed an innovative university book trading and sharing platform based on WeChat small procedures, mainly based on C2 C model,supplemented by B2 C model, in order to ease the supply and demand relationship in second-hand book market in colleges and universities, reduce the economic burden of students’ purchasing books, and provide reference for resource recycling, green economy development and platform standardization.