高校新闻宣传工作的守正创新

The Innovation of News Propaganda in Higher Colleges

习近平新闻思想形成于中国特色社会主义新时代,是马克思主义新闻观中国化的最新理论成果,为新时代党的新闻舆论工作提供了根本遵循。它体现的党性原则、人民至上立场、勇于创新精神等对高校新闻宣传工作有着重要的启示意义。高校可以从坚持党的领导、坚决打好意识形态工作主动仗、坚持正面宣传为主基本方针,提升宣传内容的吸引力、宣传平台的聚合力、宣传队伍的战斗力等方面推进新闻宣传工作守正创新,不断开启高校宣传思想工作新局面。

Xi Jinping thought on journalism,formed in the new era of socialism with Chinese characteristics,is the latest theoretical achievement of sinicization of Marxist view on journalism,which provides a fundamental basis for the Party’s work on journalism and public opinion in the new era.It embodies the Party spirit principle,the people first position,the innovation spirit and so on to the university news propaganda work has the important enlightenment significance.Higher colleges can adhere to the Party’s leadership,firmly fight the initiative in ideological work,adhere to the positive propaganda as the basic principle,improve the attraction of propaganda content,publicity platform of cohesion,publicity team’s combat effectiveness and other aspects to promote the news propaganda work to keep innovation,and constantly open the new situation of university propaganda ideological work.